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FMCG

Over 85 percent of the world's online population has used the Internet to make a purchase, up 40 percent from 2007, and more than half of Internet users are regular online shoppers, making online purchases at least once a month. The highest percentage of online shoppers is in (surprise, surprise) Europe. (source: Nielsen research)

Did you hear about ShopText,? ShopText allows U.S. mobile-phone customers who come across a magazine ad to text-message a number to buy the product instantly, usually in return for a big discount.

Let's take a peek at what ISIC (International Standard Industrial Classification) currently includes in the FMCGs category: 1511 meat and meat products, 1512 fish and fish products, 1513 fruit and vegetables, 1514 vegetable and animal oils and fats, 1520 dairy products, 1531 grain mill products, 1532 starches and starch products, 1533 animal feeds, 1541 bakery products, 1542 sugar, 1543 cocoa, chocolate and sugar confectionery, 1544 macaroni, noodles, couscous, 1549 other food products, 1551 spirits; ethyl alcohol, 1552 wines, 1553 malt liquors and malt, 1554 soft drinks, mineral waters, 1600 tobacco products, 2101 pulp, paper and paperboard, 2102 corrugated paper, containers, 2109 other articles of paper and paperboard, 2424 soap and detergents, cleaning preparations, perfumes. Quite stunning!

If you work in one of these industries, be on the watch for what's going on with the Consumer-to-Consumer Marketing Word of Mouth marketing, retail industry trends, and the online shopping trends.

Telecommunications

Did you know that LTE (Long Term Evolution) is technically 3.9G?

LTE is the 4th generation of radio technology for mobile phones, designed to increase the capacity and speed of mobile telephone networks. LTE could allow data transfer rates to and from mobile devices between 15 and 100 times faster than 3G networks. LTE provides downlink peak rates of at least 100Mbit/s, 50 Mbit/s in the uplink and RAN (Radio Access Network) round-trip times of less than 10 ms. LTE supports flexible carrier bandwidths, from 1.4 MHz up to 20 MHz as well as both FDD (Frequency Division Duplexing) and TDD (Time Division Duplex). The main advantages with LTE are high throughput, low latency, plug and play, FDD and TDD in the same platform, improved end-user experience and simple architecture resulting in low operating expenditures. LTE will also support seamless passing to cell towers with older network technology such as GSM, cdmaOne, W-CDMA (UMTS), and CDMA2000. Imagine what a marketer could do with all these possibilities!

Guess who's preparing for a G4 launch in 3-4 years? Vodafone

In line with the 4G Wireless Evolution, Nokia and Orange Extend Multi-Country Agreement

Telecommunication has had an equally significant impact on advertising. TNS Media Intelligence reported that in 2007, 58% of advertising expenditure in the United States was spent on mediums that depend upon telecommunication.

Banking

There is a new, state-of-the-art security system for credit cards that can offer superior protection against online fraud. The In the United States, Chase Bank's customers already enjoy this great feature. This is due to the fact that VeriSign and Innovative Card Technologies signed a collaboration agreement with the goal to provide a more secure online experience for credit card users. If you run a bank, you should be looking out for innovative ways to protect your customers against fraud.

Wells Fargo (WFC) and Bank of America (BAC) have begun to "tweet" messages of 140 characters or less on Twitter.com - with customers about everything from bank fees to product features. Discover Financial (DFS), American Express (AXP) and Citigroup (C) have launched Facebook or MySpace pages. Some banks even put marketing videos on YouTube. Take a look at the bank with the largest number of followers: http://twitter.com/Wachovia

How are you taking advantage of the online channels to grow your business?

XXI century in-control consumers:

Consumer-to-Consumer (C2C) is the most credible and cost effective type of marketing. But to reach that stage, a marketer needs to build an awesome brand which inspires consumers to further review, recommend and endorse the respective brand.This stage can hardly be reached without the emerging online media channels (the Internet) which allow consumers to read & learn, write & participate, compare & review, shop and shop again.

Anyway, roughly 80 percent of word of mouth marketing starts offline.

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