Here is how we see The Big Picture:

Leaders shape the Future
- It's a ubiquitous marketplace, in which the rules are made by the boldest and best, while the rest follow.
Supply and demand shape the business model
- Nothing works in a vacuum: there are needs and there are solutions. Customers associate specific values with specific needs and act accordingly.
And the model is continuously being tested
- Because buyers get more sophisticated and more choosy. Because they have the power to accept and reject as they see fit.
But a changing marketplace requires a new model
- Most innovation spurs happen at turning points (like now). That's when the best ideas surface the World.
And the new model puts YOU in charge
- It is time for you to have the rights, not just the responsibilities. So, be wise and make the best use of it


Idea Factory

FMCG: over 85 percent of the world's online population has used the Internet to make a purchase, up 40 percent from 2007, and more than half of Internet users are regular online shoppers, making online purchases at least once a month. The highest percentage of online shoppers is in (surprise, surprise) Europe ... (read more)

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