Here is why this model works best:

Because Agencies are always understaffed,
But the number of things to do is always growing.
Because very few A's are more equal that the others,
(But we cannot really say that outloud).
Because great talent is always on demand,
But not all of it is 100% booked at all times.
Because marketers cannot stop marketing,
But customers can stop buying their products.
Because a job not done is not an option anymore,
But only a new model can serve this new reality.

......how

Idea Factory

FMCG: over 85 percent of the world's online population has used the Internet to make a purchase, up 40 percent from 2007, and more than half of Internet users are regular online shoppers, making online purchases at least once a month. The highest percentage of online shoppers is in (surprise, surprise) Europe ... (read more)

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